La sfârșitul evenimentului, președintele Zhang Wei a spus în discursul său rezumat la forum că, după ce epidemia se va termina, va fi timpul să ne exercităm puterea. Înainte de asta, cel mai important lucru este să acumulați și să vă îmbunătățiți și să le mulțumim sincer celor patru profesori pentru discursurile lor profesionale în domeniul comerțului exterior. , sper ca publicul să poată învăța din asta și să se autoperfecționeze. În viitor, Asociația Chinei pentru Comerțul cu Servicii va oferi, ca întotdeauna, sprijin internațional puternic, industrie și politici pentru întreprinderile de comerț exterior din întreaga țară. Sunteți binevenit să consultați Asociația Chinei pentru Comerțul cu Servicii, iar asociația vă va oferi asistență și răspunsuri cât mai mult posibil.

Foreign Trade Niu joins hands with China Council for the Promotion of International Trade and China Trade Service Association to jointly open a global online live broadcast forum.

The sudden outbreak of COVID-19 at the end of 2019 made Chinese foreign trade export enterprises deeply affected by chain factors such as the postponement of major exhibitions around the world, the shutdown of domestic factories and export restrictions at the beginning of 2020. Affected by upstream and downstream and supply chain and other related links, the company will not be able to complete the delivery according to the agreed time limit in the contract, which increases the uncertainty of contract performance. A number of risks have risen sharply.

 Provincial departments of commerce, municipal commerce bureaus, CCPIT and other departments attach great importance to the epidemic, and have formulated a series of preferential and subsidy policies in response to the plight of foreign trade enterprises. For example, the China Council for the Promotion of International Trade issued a force majeure certificate related to the new crown pneumonia epidemic in a timely manner to fight for the rights and interests of relevant enterprises and reduce losses, effectively help small and medium-sized enterprises to tide over the difficulties, and strive to promote the stable development of the economy during the epidemic. At the same time, enterprises from all over the world quickly gathered resources and prepared to open a series of foreign trade public welfare courses, aiming to help more foreign trade enterprises improve their internal strength and tide over difficulties together during the special period, and help foreign trade enterprises to fight the "epidemic" with all their strength.

 At the beginning of March, Foreign Trade Niu, together with local governments and relevant organizations, held a series of online public welfare live broadcast activities of "Globalization, Online Sail - Helping Foreign Trade Enterprises Go Overseas Forum", so that the majority of foreign trade enterprise personnel can participate in the forum without leaving home during the epidemic. , self-improvement during the epidemic, and learn new ideas for digital transformation.

 The event was hosted by the Investment Promotion Department of the China Council for the Promotion of International Trade and the China Association for Trade in Services, and co-organized by Xiamen Gudao Group Co., Ltd. The event was honored to invite Zhang Wei, chief expert of China Association for Trade in Services and former vice president of China Council for the Promotion of International Trade, as the opening guest and host.

 At the beginning of the meeting, President Zhang Wei introduced the impact of the current epidemic on international trade. For foreign trade import and export enterprises, resumption of work and production is no way out. In order to help enterprises resume work smoothly, relevant central departments and relevant business associations have issued a large number of emergency measures and a series of preferential and subsidy policies from the government. Regarding the accelerated development of digital trade after the epidemic, Chairman Zhang Wei gave three opinions. 1. Regarding digital investment, that is, new infrastructure. There is an urgent need to invest in 5G networks, an integrated public health network emergency response platform, and artificial intelligence construction. 2. About digital services. In this special period, the new economic demand for online office, online medical treatment, and online procurement has exploded, giving birth to the rapid development of the supply chain economy. 3. Regarding supervision. It is suggested that relevant departments and institutions help and support enterprises to solve the following problems: first, to optimize tax and fee reduction methods; second, to stimulate the vitality of payment institutions in financial services to better serve the cross-border e-commerce industry; third, to further open up, Increase the level of competitiveness.

 After President Zhang Wei's speech, you Zhida, founder of 80 Society, Chen Songqing, co-founder of Foreign Trade Niu, Lu Cong, founder of Shenzhen Topology, and Liu Xiaoling, a specially-appointed expert in China's cross-border e-commerce certification service, shared themes in turn.

 Academician Zhong Nanshan once said in an interview that the Lantern Festival on March 1 was the turning point of the new crown pneumonia. Since then, the national epidemic has begun to develop in a positive direction. So, under the epidemic, where is the inflection point of foreign trade? Mr. You Zhida explained the three inflection points of foreign trade for everyone. 1. The turning point of the industry. The epidemic has spawned popular foreign trade industries: healthcare, smart hardware, machinery, etc. Second, the marketing inflection point. During the epidemic period, buyers' perception of the market, investigation channels, communication channels, and procurement channels will change, and online marketing will become a hot topic at this time. Third, the supply chain inflection point. The traditional supply chain is reversed, generating flat channels, and personalized customization and flat production have become emerging markets. Finally, Mr. You said that cross-border e-commerce has been developed for more than 20 years and is no longer new. It is already a traditional industry, and the future trade situation will evolve to the C2B2B2C+S model.

 Due to the isolation in various places and the continuous fermentation of the epidemic abroad, it has brought a great impact on the offline sales business. Big events are bound to bring about big changes. Teacher Chen Songqing introduced the B-side contactless sales applicable to the epidemic. Contactless sales: From the acquisition of procurement leads online to the completion of sales, suppliers and buyers are not in contact throughout the process. This sales method requires higher marketing skills and stronger market competition, but it also brings greater business opportunities. Foreign trade enterprises can efficiently carry out contactless sales through Google, search ranking, independent website, inquiry conversion, social promotion, and customer management. "After the pandemic, there will be great prosperity. The whole world is in the midst of the pandemic. We should try our best to use China to make overseas aid supplies that are in short supply." Mr. Chen said.

 According to relevant data, 84% of B2B procurement-related positions search for supplier information through social media, and 92% of buyers are willing to use social media channels to interact with experts in the sales industry to obtain more information. Among overseas social media, Facebook ranks first in the world in terms of active users and traffic. Mr. Lu Cong explained the marketing value of Facebook with practical cases. At the same time, Facebook has more than 2.2 billion monthly active users worldwide, and the manufacturing industry can expand global customers through this huge traffic pool.

 As the resumption time approaches, employees are unable to come to work due to isolation, and the company's operational functions lag behind. In order to solve the situation that foreign trade enterprises have no clue about work arrangements and personnel management during the epidemic, teacher Liu Xiaoling shared the work management methods in special times. For enterprises, tabulations are made to collect employee arrival and work conditions to ensure the safety of the working environment; for employees, to strengthen self-management, make to do lists, and enter the working state as soon as possible. Although it is difficult to accept orders now, it does not mean that there is nothing to do. Follow-up of existing orders, inventory sorting, etc. are the most basic and important tasks at present. Mr. Liu emphasized that things cannot be done without rules and regulations, and they must be sorted according to the urgent and important nature in order to ensure efficient and orderly.

 At the end of the event, President Zhang Wei said in his summary speech at the forum that after the epidemic is over, it will be our time to exert our strength. Before that, the most important thing is to accumulate and improve, and sincerely thank the four teachers for their professional speeches in the field of foreign trade. , I hope the audience can learn from it and make self-improvement. In the future, the China Association for Trade in Services will, as always, provide strong international, industry and policy support for foreign trade enterprises across the country. You are welcome to consult the China Association for Trade in Services, and the association will provide assistance and answers as much as possible.